As well as the introduction of inventions such as iPods and Segways, the twentieth century has also brought with it a storm of jargon. From magabyte to dongle, there seems to be an entire new language being spoken in the world of modern technology in a Clockwork Orange type newspeak, and advertisers seem to play on the fact that abbreviations and random numbers can get a bit confusing to even the most up to date tech enthusiast.
Telecommunications watchdog Ofcom have made an appearance in news stories recently after demanding ISP's (Internet service providers) give more accurate information in their advertising campaigns. This command came after an observation that large providers were giving misleading information in their advertisements; many were using tactics such as revealing exaggerated download speeds with an 'up to' disclaimer.
The advice in this article is to step away from the luring advertisements that get away with misleading information and overwhelming jargon aimed to stifle the rational thought of consumers before they sign up to a broadband deal, and overall, think for yourself.
Of course, the first step to deciding which broadband package is right for you is to decide just how much you need- how broad do you want your band? First time buyers and beginners to broadband should think twice before agreeing to a large package that advertisements are keen to sell that they just won't make the most of. A smaller package has the obvious benefit of being cheaper.
In contrast, a heavy broadband user would benefit from signing up to a larger broadband package to adhere to their needs- they'd be using the package to its full potential. This goes to show that the different offerings that ISP's have in place are for the different individual needs of consumers that exist, and this should be considered before buying.
Broadband providers also try to entice customers into signing up for more than they need in the way of extras. Consumers are urged to think rationally and ask themselves, "do I really need a digital TV with my broadband?", and "do I really need this many free calls" before agreeing to pay more for a service they didn't set out to get beforehand.
The general message is to step back and have a think about the service that you want. It is important to remember the function of advertising is to entice and persuade and the world of broadband advertising is no different as it uses techniques old and new to lure people in.
Comparison sites are a great place to use services like BT and Orange broadband reviews and to compare products, like broadband & phone packages on Broadband Choices and other sites. These sites work as a third party between consumer and product to offer impartial advice.
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Telecommunications watchdog Ofcom have made an appearance in news stories recently after demanding ISP's (Internet service providers) give more accurate information in their advertising campaigns. This command came after an observation that large providers were giving misleading information in their advertisements; many were using tactics such as revealing exaggerated download speeds with an 'up to' disclaimer.
The advice in this article is to step away from the luring advertisements that get away with misleading information and overwhelming jargon aimed to stifle the rational thought of consumers before they sign up to a broadband deal, and overall, think for yourself.
Of course, the first step to deciding which broadband package is right for you is to decide just how much you need- how broad do you want your band? First time buyers and beginners to broadband should think twice before agreeing to a large package that advertisements are keen to sell that they just won't make the most of. A smaller package has the obvious benefit of being cheaper.
In contrast, a heavy broadband user would benefit from signing up to a larger broadband package to adhere to their needs- they'd be using the package to its full potential. This goes to show that the different offerings that ISP's have in place are for the different individual needs of consumers that exist, and this should be considered before buying.
Broadband providers also try to entice customers into signing up for more than they need in the way of extras. Consumers are urged to think rationally and ask themselves, "do I really need a digital TV with my broadband?", and "do I really need this many free calls" before agreeing to pay more for a service they didn't set out to get beforehand.
The general message is to step back and have a think about the service that you want. It is important to remember the function of advertising is to entice and persuade and the world of broadband advertising is no different as it uses techniques old and new to lure people in.
Comparison sites are a great place to use services like BT and Orange broadband reviews and to compare products, like broadband & phone packages on Broadband Choices and other sites. These sites work as a third party between consumer and product to offer impartial advice.
View the Original article
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